56 wineries – 56 wines – 56 experts

The largest interactive online wine initiative in Greece by the Artisanal Greek Wineries.

The Artisanal Greek Wineries are organizing the largest interactive online wine initiative ever held in Greece, presenting the Artisanal Greek Wineries – Wine Pairing Challenge.

This is an innovative digital initiative that brings together 56 small Greek wineries with 56 distinguished professionals and creators from the fields of gastronomy, wine, and journalism. As part of the initiative, each winery sends a selected label to a participant, who then creates and presents on their personal social media a unique wine pairing inspired by that specific wine.

The goal of the initiative is to enhance the visibility of small Greek wineries, highlight their dynamism, creativity, and authenticity, and showcase the modern Greek vineyard through a fresh, interactive, and participatory approach.

The Artisanal Greek Wineries – Wine Pairing Challenge will run throughout April, featuring daily posts and food and wine pairing suggestions. The public will be able to follow the initiative and discover the pairings through the Artisanal Greek Wineries official social media accounts at @artisanalgreekwineries.

With a focus on collaboration, creativity, and extroversion, the Artisanal Greek Wineries invest in initiatives that amplify the voice of small wineries and promote the contemporary identity of Greek wine.

The initiative will run throughout April and will be presented via the Artisanal Greek Wineries social media (Facebook and Instagram) at @artisanalgreekwineries.